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Course detail

Digital Marketing

A practical marketing course covering social media, content, SEO, analytics and campaign planning.

Fees and duration

13th round and summer intake

In-person fee
7,000 ETB
Duration: 3 months
Online fee
6,000 ETB
Duration: 3 months
Live + recordedPart-by-part LMSPayment reviewEvaluation gates

Online classes are live and recorded. In-person learners can choose regular, extension or weekend attendance when available.

What you will learn

Plan campaigns

Improve reach and conversion

Measure marketing performance

Digital Marketing course visual

Course experience

Learn with visual context, projects, practice and guided LMS access.

Each monthly part should combine instructor-led lessons, resources, checklists, practice work and evaluation gates before learners move on.

Digital Marketing learning visual 2
Digital Marketing learning visual 3

Outline highlights

Marketing foundations, websites, SEO and SEM
Social media, content planning, email automation and analytics
Social media campaign plan

Career value

Why Digital Marketing matters

13th round ready

Reach the right customers online and measure what actually works.

Digital Marketing uses online channels to connect products, services and brands with the right audience through content, social media, SEO, ads, email and analytics.

This course helps learners understand strategy, campaign planning, content creation, conversion, audience targeting and performance measurement.

It is practical for business owners, marketers, creators and students who want to grow brands in Ethiopia and beyond.

Builds marketing skills that every modern business needs to attract, convert and retain customers.

Combines creativity with measurable analytics, so campaigns improve through evidence.

Useful for personal brands, startups, SMEs, NGOs, ecommerce and service businesses.

Pairs naturally with graphic design, video editing, copywriting, websites and AI tools.

Local market

  • Digital marketer, social media manager, content strategist, SEO assistant, campaign coordinator or growth assistant.
  • Help Ethiopian businesses improve online visibility, customer communication and lead generation.
  • Create campaigns for training centers, shops, clinics, restaurants, events, real estate and service providers.

Global and remote

  • Remote social media, content, SEO, ads and analytics support roles.
  • Freelance campaign setup, content calendars, landing page audits and ad creatives.
  • Pathway into growth marketing, performance marketing, ecommerce and marketing automation.

Portfolio projects

  • Social media campaign plan
  • SEO content and keyword project
  • Ad creative and analytics report
  • Email or lead-generation funnel

Digital Marketing

13ኛ ዙር እና summer intake

ይህ ኮርስ ስለ social media, content, SEO, analytics እና campaign planning የሚያስተምር ተግባራዊ የግብይት ኮርስ ነው።

Digital Marketing ምርቶችን፣ አገልግሎቶችን እና ብራንዶችን በትክክለኛው ታዳሚ ለማድረስ የመስመር ላይ ቻናሎችን ይጠቀማል።

ይህ ኮርስ የስትራቴጂ፣ የcampaign እቅድ ማውጣት፣ content መፍጠር፣ conversion, audience targeting እና performance measurement ን ለመረዳት ይረዳል።

campaigns ለማቀድ፣ reach እና conversion ለማሻሻል፣ Marketing performance ለመለካት ክህሎት ማግኘት።

ማንኛውም ዘመናዊ ንግድ ደንበኞችን ለመሳብ፣ ለመለወጥ እና ለማቆየት የሚያስፈልጉ የግብይት ክህሎቶችን መገንባት።

ከፈጠራ ጋር የሚጣመር እና በመረጃ ላይ የተመሰረተ ትንተና (analytics) በመጠቀም campaigns ን ማሻሻል መቻል።

ለግል ብራንዶች፣ startups, SMEs, NGOs, ecommerce እና service businesses ጠቃሚ የሆኑ ክህሎቶችን ማግኘት።

1

Digital Marketing ምንድን ነው?

Digital Marketing ምርቶችን፣ አገልግሎቶችን እና ብራንዶችን በዲጂታል መድረኮች (እንደ social media, search engines, email) በማስተዋወቅ ከደንበኞች ጋር የመገናኘት ሂደት ነው።

ይህም የድር ጣቢያ ትራፊክ መጨመር፣ የሽያጭ መጠን ማሳደግ እና የብራንድ ግንዛቤን ማሻሻል ያካትታል።

MiT የዲጂታል ግብይት መሰረታዊ መርሆዎችን፣ SEO, social media marketing, content marketing እና analytics ን በተግባር ያሳያል።

2

ለምን Digital Marketing መማር አለብኝ?

የዘመናችን ንግዶች ሁሉ ዲጂታል መገኘት ስለሚፈልጉ የDigital Marketing ክህሎት ከፍተኛ ተፈላጊነት አለው።

ይህ ኮርስ የራስዎን ንግድ ለማሳደግ ወይም ለሌሎች ድርጅቶች የዲጂታል ግብይት አገልግሎት ለመስጠት ያስችልዎታል።

ከፈጠራ ጋር የሚጣመር እና ውጤቶችን በመረጃ (analytics) የሚለካ በመሆኑ ስራዎ ተጨባጭ ውጤት እንዲያመጣ ያግዛል።

3

በዚህ ኮርስ ምን አይነት ፕሮጀክቶችን እሰራለሁ?

በዚህ ኮርስ social media campaign plan ያዘጋጃሉ።

SEO content እና keyword project ይሰራሉ።

Ad creative እና analytics report ያቀርባሉ።

Email ወይም lead-generation funnel ይገነባሉ።

የስራ እድሎች

Digital marketer, social media manager, content strategist, SEO assistant, campaign coordinator ወይም growth assistant የመሆን ዕድል ማግኘት።የኢትዮጵያ ንግዶች የመስመር ላይ ታይነትን፣ የደንበኞችን ግንኙነት እና lead generation ን እንዲያሻሽሉ የመርዳት ዕድል ማግኘት።ለ training centers, shops, clinics, restaurants, events, real estate እና service providers campaigns የመፍጠር ዕድል ማግኘት።በዓለም አቀፍ ደረጃ remote social media, content, SEO, ads እና analytics support ስራዎችን የመስራት ዕድል ማግኘት።

የሚሸፈኑ ዋና ርዕሶች

Marketing foundationsWebsitesSEO (Search Engine Optimization)SEM (Search Engine Marketing)Social mediaContent planningEmail automationAnalyticsOnline reputationMobile marketingCampaign reporting

Your instructors

Learn from practitioners who ship production software, campaigns and creative work — then guide your evaluations in the LMS.

Ibrahim Delil

Digital Marketing

Ibrahim Delil

Digital Marketing Instructor

Covers SEO, social campaigns, analytics and conversion-focused marketing strategy.

MM

Digital Marketing

Mehariamlak Melak

Digital Marketing Instructor

Helps learners plan content, run ads and measure campaign performance.

Curriculum and LMS access

Resources are organized by term, monthly part, week and lesson. Full Stack access opens one part at a time after payment and instructor evaluation.

Back to catalog

Digital Marketing Mastery Program

  • Foundations, Web, SEO and SEM (Weeks 1-4)
  • Social Media, Content, Email Automation and Analytics (Weeks 5-8)

    Unlock after payment or instructor evaluation.

  • Email Automation continued, Analytics, ORM/Mobile and Capstone (Weeks 9-12)

    Unlock after payment or instructor evaluation.

Delivery modes

In-person regular

Best for students who want structured lab access, instructor support and consistent weekday practice.

In-person extension

Designed for learners who need evening sessions three days per week after work or daytime study.

In-person weekend

A practical option for working learners and university students who need weekend attendance.

Online live plus recorded

Live virtual classes are recorded so students can review lessons, recap missed points and continue studying after class.

Discount review

10% full payment discount

Available for courses longer than three months when tuition is paid in full.

7% multi-course discount

Available when one student registers for two or three courses.

10% university entrance support

Special support for students who did not pass university entrance and are not eligible for remedial placement.

Family full-stack offer

For online Full Stack enrollment, one eligible family member can receive tuition waived under the family offer.

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