Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a powerful digital marketing strategy that focuses on increasing visibility in search engine results pages through paid advertising. This course will equip you with the skills to create, manage, and optimize effective SEM campaigns.
COURSE DESCRIPTION
This comprehensive Search Engine Marketing (SEM) course is designed to provide you with a solid foundation in paid search advertising. You'll learn how to create and manage effective SEM campaigns, conduct keyword research, optimize ad copy, and analyze performance metrics to drive targeted traffic to websites.
CERTIFICATION
Upon successful completion of the course and passing the final assessment, you will receive a Mizan Institute of Technology (MiT) certificate in Search Engine Marketing. This certification demonstrates your proficiency in SEM strategies and techniques, enhancing your credentials in the digital marketing field.
LEARNING OUTCOMES
- Understand the fundamentals of Search Engine Marketing and its role in digital marketing
- Master the art of keyword research and selection for effective SEM campaigns
- Learn to create compelling ad copy and optimize landing pages for higher conversion rates
- Gain proficiency in using popular SEM platforms like Google Ads and Bing Ads
- Develop skills in budget management and bid optimization strategies
- Learn to analyze campaign performance and make data-driven decisions
- Understand the importance of A/B testing in SEM and how to implement it
- Explore advanced SEM techniques including remarketing and dynamic search ads
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